How to Find and Use Long Tail Keywords For Traffic and Results

Keywords are an essential part of any SEO strategy, but they go beyond simple words. When researching keywords, you’ll always see those keywords with one or two words that have huge traffic numbers, and you’ll be tempted to target them for a slice of that volume.

There’s just one problem: the competition for those keywords is too high. You might as well be jumping into a pool full of sharks. Instead of targeting the simple keywords with huge volume, you should be targeting long-tail keywords that narrow down your focus and put your content in front of the right people.

Today we’ll take a look at the importance of long-tail keywords, and then I’ll show you some great tools for finding them so you can start writing content that reaches more people in a focused audience.

Long Tail Keywords: What’s the Big Deal?

Long tail keywords are specific keyword phrases that are three to four words in length. They define a very specific subject, product, or service. These phrases a hugely important because they are used by customers who are ready to buy. They have a very specific idea in mind for what they want, and they are using these phrases to find a place that sells what they are looking for.

Let’s say you have a food blog that shows people how to make gluten-free dessert recipes at home. You could try and shoot for a keyword like “dessert” or “recipes”, but what you’ll find is that these keywords could have high volume, and high competition right along with them.

Even if you did manage to rank for these one word keywords, you may find that your bounce rate is through the roof because people land on your site and say “gluten-free, I don’t want that!” You’ll be targeting a broad audience instead of a focused one. One of the big things you need to know before starting a blog, is how to find the right long tail keywords.

So, in essence, using long tail keywords affords you the following benefits:

  • Easier Rankings
  • Higher conversion rates
  • More indexed pages in Google

Using short keywords and small phrases can offer you a small piece of the entire internet. Targeting long tail keywords can give you a significant stake in a specific niche, and more profits as a result.

Once you’ve found one phrase, you can vary the wording and insert other relevant topics into it. Instead of “gluten-free dessert recipes” you could also do “gluten-free thanksgiving recipes.” Each phrase ranks for a targeted audience.

Now that you know why they’re important, it’s time to learn how you can find them.

3 Ideal Tools for Finding Long Tail Keywords

Seeking out long tail keywords is something any SEO team with any level of budget can do. In most cases, it’s totally free! Creating pages that target these specific keyword phrases will grow your business much fast than reaching for rankings on short, high competitive keywords.

Here are three tools that can help you find long tail keywords, and catch a glimpse of the ones your competitors are ranking for.

1. Ahrefs Position Explorer

Guests can only use this tool once per day, but the Ahrefs position explorer a great place to start when you’re trying to figure out where you stand and which competitors you should be looking at. Beyond a list of your top 10 competitors, you can also catch a glimpse of your top 5 organic keywords which looks like this:

This will help you see which keywords you’re already ranking for. This page looks the same for your competitors so you can see what’s working for them. Bonus points if you’re already using long-tail phrases. Notice the “personal blog post ideas” keyword. The website ranks #1 for this result. Sure, it has a lower search volume, but that #1 ranking is going to bring targeted traffic to the site.

2.  Google Keyword Planner

If you want something, odds are you’ll go to Google for the answer, so why not do that with your keyword research? The Google Keyword Planner is a phenomenal (and free) tool that you can use to find tons of long tail keywords for your next post.

Sign in and head to the “search for new keywords using a phrase, website, or category.” Here you can input the basic keywords you know apply to your niche. The results will show you other options, and plenty of options for long tail keywords. Let’s try our example from earlier:

You’ll notice that if you decide to run a PPC campaign with keyword phrases like these, they tend to cost a lot less per click than the higher volume (and more competitive) options.

3. Keyword io

If you’re looking for even more results, another free tool you can use is Keyword io. What I love about this tool is how diverse it is in providing results. Just searching “dessert recipes” gives me over 560 keywords, divided into various long-tail categories. That alone is huge! On top of that, I can download the full list to use at my leisure.

I can also view trends, top ranking pages for that keyword, and relevant terms that are similar in nature. All of this information is a gold mine for SEO professionals looking for not only long tails, but also their synonyms and close variants.

Making an account here is totally free and allows you access all of these features. Keep this tool handy in your blogger’s toolbox. I come back to this tool again and again to find all the resources I need for my long-tail keywords.

Final Thoughts

Trying to muscle your way into the world of SEO by targeting simple and short keywords isn’t worth the time or the trouble. Instead, bring targeted traffic to your site by seeking out specific and detailed long tail keyword phrases. Targeting these phrases is the secret to higher rankings, conversions, and results.

How do you find and utilize long tail keywords on your website or blog? Share your own tips in the comments below!

Get Blogging with WordPress & Web Hosting

Blogging is extremely popular these days. Many businesses and personal sites use it for various reasons & benefits. For businesses, blogging is a great way to keep customers engaged and allow them to interact as a community. In addition, it keeps fresh content on the site and helps to increase search engine optimization by encouraging traffic and incoming links.

The same holds true for personal sites that use their blogging as a means to make additional money with the use of pay per click advertising. Many personal sites also use blogging strictly as a means of entertainment, to write about interesting topics they wish to and share them with friends, family and any general public who stumbles upon them.

Most people use a CMS (content management system) for building and developing their blog. There are many CMS blogging platforms available, but the most popular one is WordPress.

Why Should I start Blogging with WordPress?

WordPress is a free, open source blogging software that is easy to set up, easy to use, and is highly customizable. Almost 25% of all websites on the internet use WordPress and is the recommended choice for blogs & even websites by many professionals. To get started blogging with WordPress, you’ll need to find a good web hosting company. Because so many people use WordPress, almost every web hosting provider should support WordPress.

What Do I Need to Get Started?

You’ll need to get web hosting and a domain name for before you start. Here at Web Hosting Hub, we offer award winning web hosting plans that all support WordPress and come highly recommended by professionals in the industry. How To Get Online, a popular educational resource for entrepreneurs & small business owners, have awarded us as a top choice for WordPress for 3 years in a row. You can also get your free domain name from us when you sign up with a hosting plan.

What to Look for in a Word Press Web Hosting Package

If you’re not interested in our own web hosting, there are a variety of other web hosting services out there. Finding a good WordPress web host will help you later on with the success of your blog. If you don’t have any blog set up and want to start from scratch, one-click installation is probably a selling point for you. This makes installation and set-up of the software incredibly easy. Some web hosts specialize in catering to the WordPress community and also offer additional free templates that you can choose from to set up your blog. You don’t need to have any experience with coding or graphic design you simply plug in the template by following the directions.

If you have an existing blog you will already know what resources you need. But if you are just starting out you may want to go with the smallest available package and make sure you can upgrade if you need to as you get more popular. Some other features you may want to consider include:

  • High Uptime Percentage – If you have a busy blog you do not want your blog unavailable to your viewers for prolonged periods. Personal sites may lose viewers when they cannot see your blog posts and it may cause a loss of revenue for businesses.
  • Robust Servers – While you may start off small if you have a topic that is interesting to people you may find that your traffic starts to grow. If you get to be too large, though, you may use a lot of the host server’s resources, causing degradation of services on your site as well as those sharing the server with you. Slowness on your site can leave viewers and customers frustrated causing them to leave.
  • Reliable and Fast Customer Support – If you ever do have a problem you want to be sure your needs are addressed as soon as possible so you can get back to business as usual quickly. If you have a host with a highly trained 24/7 customer service staff you will likely get your needs addressed quickly.
  • Good Reputation – One of the best ways to reduce the odds of a negative experience is to search for referrals. Look for other bloggers who have used the WordPress web host you are considering before committing to a package. If they have had a good experience with the host, odds are you will too because you are using the hosting space for similar purposes.

WordPress web hosting is a great way to accommodate your blogging needs. WordPress is the most common and most popular blogging software today. Because of this popularity many hosts concentrate on ensuring they cater to the WordPress community. Many web hosts offer affordable hosting with one click installs of WordPress. Other hosts have WordPress specific hosting plans that allow you to blog at an affordable rate.

Ready to Start Blogging?

Now that you know what you need to get started, the next step is to actually do it! Here is a helpful step-by-step tutorial on how to start a blog from HowToStartABlog101.com showing you just how easy it is to launch your own WordPress blog/site with our very own quality web hosting. Happy blogging!

 

 

Introducing Web Hosting Hub’s New Design

2ScreensRightWe at Web Hosting Hub are happy to announce the official launch of our new website! The new modern design presents a professional image with its clean-cut features and sleek appearance. It is suitable for any person, company or organization that needs a polished presence on the web. The recently released website design was built to meet all of the latest web standards. It is written to standard in HTML5 and is responsive on all devices. The user navigation has been streamlined as well.

Thanks to these features, individuals and organizations can use the new website with confidence. The responsive feature means that every visitor will be able to view the site, no matter what device they are using. The one design can serve people on desktops, laptops, tablets and smartphones. It also works with any modern internet browser and on PCs, Macs, Chromebooks, Android devices and iPhones.

With a well-designed menu, our visitors can easily navigate to the page they are looking for. Alongside the new website remains the same great features that sets Web Hosting Hub apart from the rest like free zero downtime website transfer and free domain transfer.

Please contact us via chat, phone or email with any feedback you may have on the new website.

Web Hosting Hub Featured on Top10Inaction

Dun-duh-duh-dunnn! (You’ll have to imagine your own triumphant music)

Take a moment out of your day to check out Web Hosting Hub’s listing on http://top10inaction.com/web-hosting/

Isn’t that awesome? A company such as ours that started out specializing in small personal shared hosting can be listed as one of the best hosting companies around? Trust me, it was hard fought and hard won.

I have been working for Web Hosting Hub from its creation, and over the years we have worked to put our customers first in every way. There have been a lot of recent changes, like our new flexible hosting plans that let you get the power you want and need without requiring a full server upgrade, or just recently this month, the launch of our new website!

Though not one of the biggest hosting companies out there, we at Web Hosting Hub take great pride in our efforts to provide the best quality hosting services available. We believe in giving you the most bang for your buck, and as such we offer a variety hosting plans at fantastic prices. You have 3 plan levels to choose from; from the Spark to get you started, the Nitro which is perfect for small businesses, and Dynamo, designed for more dynamic sites. (See what we did there?)

Our plans offer more flexibility than most shared hosting packages available with other companies. Pick the level of hosting you need without worry because all of our plans come with our amazing US Based Support Team and reliable uptime and services.

All of these changes and improvements to our plans and services have been for you, we keep our customers in mind, so I think it’s only fair to say thank you to our loyal customers, and to our new customers too. It is for you that we have pushed the envelope of web hosting service, and we know it is through you that we are successful.

So, thank you, everyone, for your part in getting us here, we will only continue to improve in the future and it’s great that http://top10inaction.com/web-hosting/ has picked up on our diligence to deliver the best quality hosting and customer service in the market.

Web Hosting Hub’s Annual Holiday Party

As another year comes to an end, so too, come the holiday parties and new years resolutions.  This year, Web Hosting Hub celebrated the holiday season and the end of the year by treating all its 200 plus employees to a night of fine dining, open bar, laughs, prizes and of course our twice a year profit sharing distribution. Our profit sharing scheme makes this time of year all that more exciting, because all eligible employees of Web Hosting Hub receive a bonus depending on the overall profitability of the company… and this year was another profitable year for Web Hosting Hub.  I believe that  this is just one of the many reasons that we are doing so well as a company, because when you have a stake in the success of your company, then by default we are going to put in that extra work to make sure the customer is happy and that our products are the best on the market.

Looking back on this year, I have seen the company change, grow, and evolve with new innovations being implemented or that are currently in the pipeline to be released next year.  This last year was quite a learning experience for me professionally and I am really excited to be a part of the Web Hosting Hub Team going into 2015. Wishing everyone out there a very happy holiday season and New Year and we look forward to serving all of you next year and for the years to come.

 

Team Member Profile: Mike Zyvoloski

Web-hosting-hub-about-us-mike-zyvoloskiHometown: Springfield, Virginia
Position: Business Development & Affiliate Marketing
Web Hosting Hub team member since 2011

How did you get started in the web hosting field?

I have a BS Computer Science with a minor in Network and Data Communications and have always been in the “computer world”. I spent much of my early career working with various types of servers & networking components until one day I figured out I would rather work with people instead of machines so I left that line work and got into Sales and Marketing. After a few years I decided to open a new business with my father outsourcing managed services for small businesses that couldn’t afford an in-house IT Department. Of course one of the main services is Web Hosting & Web Design. After doing that for a few years Web Hosting Hub caught my eye and decided to come work for one of the best web hosting companies in the industry! Almost 4 years later I still love coming into work every day and have the privilege of working with the best team around.

What’s your current role at Web Hosting Hub? What do you like most about it?

I have the privilege to work with all of our various partners here at Web Hosting Hub no matter how small or large. Those partners range from small website owners who join our affiliate program to help spread the word about our amazing products and services all the way to industry leaders who reach millions of people on a daily basis. No matter how small or large the partner, they all bring something unique to the table and I really enjoy working with each of them to ensure that Web Hosting Hub can offer the best hosting product suite in the market!

Coolest aspect of your job?

I love to travel and it’s even better when your company has so many places to send you! One month I may have 2 WordCamp’s and 3 Trade Shows to attend all over the country and the next month I get to visit a partner to talk about how we can offer our customers a better hosting experience. For example in January I will be attending WordCamp Phoenix, Affiliate Summit West in Las Vegas, PressNomics back in Phoenix, and not to mention visiting my team in Los Angeles then planning a trip to visit some partners in Australia in February. You can’t tell me that’s not a pretty cool part of the job!

What would you like to tell us about yourself?

I’m 6’4”, a Taurus, enjoy long walks on the beach and candle lit dinners… Just playing. As you can tell I am loving my job here at Web Hosting Hub and if you have an idea on how we can work together please contact me anytime! I love to meet new people and hear new ideas!

What’s one word that would describe your personality?

Left-Handed for those 10% of you who are a southpaws you know what I am talking about!

Why You Need A Website

responsive websiteIt’s 2014 and you don’t have a website (gasp! let me catch my breath). Maybe you don’t see the full value of owning a website or the need, but I’m here to tell you why you need a website from a professional standpoint. If you’re a student, business owner, or a working professional, then you make up a majority of the adult population and you need a website. I can’t stress it enough… which I think you can tell. There is no excuse as to why you shouldn’t have a website in 2014 and I will lay them out for you. The first thing that comes to mind, is that it’s an opportunity to make money and a lot of people are making money online.

If you want to make money and you’re a business owner, it would behoove me as to why you would not invest a little bit of money and sometime into a website that has little overhead cost, but that will expose you to potential new customers. Imagine if you will, that you are an interior designer and I was looking for your services, how would I find you? By word of mouth? Sure I trust my friends and family, but I (and I’m sure you would too) would jump online and do a little research. Imagine if you were not online, then how would I ever find what my friends and family told me about you as an interior designer? If I can find something, what is it going to be..? And this brings me to the next point as to why you need a website and that is that your name is a keyword.

Whether you like it or not, your name is a keyword and what shows up from an internet search can either have a positive or a negative results for you. We all know that you need to take everything you read online with a grain of salt, but why sit by and allow other to define your story; to define your brand? Instead of allowing others to define your story or brand through review sites and social media, why not change the conversation to focus on what you want the world to be talking about? If you had a website that you optimized to show up in the search results, then I would have seen your side of the story and not just what someone said on a third party website like Yelp. We all “Google” people for whatever reasons and one reason might be that you are an employer, which brings me to the next point as to why you need a website and that is to control your story.

keywordPerhaps you are in your final year of university or maybe it’s time to take that next step in your career and you start applying to graduate schools or to potential new employers. How do you plan to get there and wouldn’t you want to influence your chances of landing that dream job or graduate program at the top school of your choice? You have probably figured out where I am going with this by now and that is that people/customers/employers will research you online and what they find will either have positive or negative consequences for you. Let’s say none of your competitors or anyone has posted anything negative about you and that you have no online foot print… what then is that saying? Having a background in research, it would say one of three things to me; (i.) either you don’t exist, (ii.) you don’t know how to use the internet or you really hate the internet and (iii.) you have cleaned house and are hiding something. Either way, these conclusions are not in your favor and more the reason as to why you need a website from a professional standpoint.

With a website you can tell the world who you are and what you are all about. You are able to help shape the story people find when they research you and that alone is enough reason as to why you need a website. Besides being able to shape, manage and/or control your public image online to potential new customers or employers, you also have the ability to monetize your website’s content. Whether you do it with: Google AdSense, various affiliate programs (we have a great one that you should check out), sponsored post or you simply wanted to learn how to start a blog, your website has the potential to make you money. So, why let other people tell your story and third party sites like Yelp or Facebook make money off it, when you can? In my professional opinion, this reason enough as to why you need a website.

Team Member Profile: Maria Abugan

Maria-Abugan-Web-Hosting-Hub-About-UsHometown: San Diego, CA
Position: Affiliate Marketing Operations 
Web Hosting Hub team member since March 2010

Last week’s blog post focused somewhat on the company culture here at Web Hosting Hub and I wanted to continue with that theme and introduce you to one of our team members, Maria Abugan. I believe it’s important that we recognize those who are behind the scenes and who help make Web Hosting Hub one of the best web hosting companies out there. At this company, it’s about the people and for the people. Finally, having great web hosting doesn’t happen without dedicated personnel.

How did you get started in the web hosting field?

Before working at Web Hosting Hub, I had worked with a few different ad agency creative departments and helped coordinate multiple web development projects. You can’t get a website online without a web host, so that’s how I was initially introduced to web hosting.

What’s your current role at Web Hosting Hub? What do you like most about it?

My current role is handling Affiliate Marketing Operations. I like the diversity of the tasks with this role. Each day is slightly different and I’m always learning something new.

Coolest gadget you own, want, or have read about?

I’d like to one day own a custom electric guitar that has a touchpad & synth built into it. I love both organic and electronic instruments, so the combination of the two would be amazing.

What would you like to tell us about yourself?

I LOVE music, it’s a big part of my life outside of the office, whether creating/playing it or going to concerts.

What’s one word that would describe your personality?

I’d say “detail-oriented.” This is why I naturally swayed toward project management, which was my initial role when I first started at Web Hosting Hub.

Halloween and Why We Have Fun

Web-Hosting-Hub-Halloween-2014
Some of the marketing team from the Los Angeles office getting into the Halloween spirit.

Here at Web Hosting Hub we like to HAVE FUN and nothing beats a costume contest on Halloween. This years costumes ranged from the creative to spooky and everything in between and you could say that this diversity mirrors the uniqueness that everyone brings to our relaxed and positive centered company culture. Halloween is a reminder of how we at Web Hosting Hub celebrate our diversity all year round, because it’s what makes us unique and great as a web hosting company. Plus, conformity is boring and does not foster an environment of innovation, inclusiveness or ‘thinking outside the box’ on complex issues.

We work in an industry that supports the free flow of information, expression, innovation and sharing of ideas and it wouldn’t make much sense if we didn’t hold  true to these values ourselves. These are just some of the things that make working at Web Hosting Hub so rewarding. In addition to the lavish costumes this year, we had our weekly company lunch and engaged in a few good hours of bowling. We do all these things, not just because it’s fun, but because building a strong company culture and team is what has helped drive our success.

Make sure to check out all the fun and creative costumes of those who took part in the Halloween spirit and costume contest this year!

Web Hosting Hub Attends WordCamp San Francisco

WordCamp San Francisco: Visiting the Birthplace of WordPress

 

WordCamp-San-Francisco-2014-Web-Hosting-Hub
What a turnout with over 900 in attendance at this years WordCamp San Francisco.

This year at Web Hosting Hub, we attended WordCamp San Francisco with our sister company InMotion Hosting.  As a hosting company, we make an effort to attend as many WordCamps as possible and  to always support WordPress and the WordPress community at large. San Francisco is the home of WordPress; a platform that now runs and manages the content of over 23 percent of the websites on the internet.  This is quite the feat for any organization and especially from it’s modest beginnings just 11 years ago and we feel like we share a very similar story with WordPress and that those with common goals need to stick together. For that reason, we are dedicated to supporting WordPress with easy use, implementation and one-click instillation on our servers and much more. What I liked about WordCamp San  Francisco, is that I believe that you have to know where you come from in order to know where you are going and this is the reason Web Hosting Hub attended once again.

WordCamp-San-Francisco-2014-SFO
Even the airport is beautiful in San Francisco and has some pretty awesome coffee and food.
WordCamp-San-Francisco-2014-Matt-Mullenweg
Matt Mullenweg’s keynote speech to a sold out house and streamed live across the internet.

I made my way to San Francisco excitedly, as it’s home to my collegiate alma mater, the birth place of WordPress, and  awesomeness all around for any tech and foodie geek like myself. For example, the food and coffee at the airport was delicious and this was also the case for the food at this WordCamp. Like San Francisco, nothing was left half done and I think that speaks volumes to the growth of WordPress and why Matt Mullenweg, the Founder of WordPress said they had outgrown the conference space and that next year there would be no WordCamp San Francisco.  You heard me right, there will be no WordCamp San Francisco next year! Don’t freak out though, because it will now be a much larger global event and called WordCamp USA. For myself, this was one of the biggest reveals at this years WordCamp San Francisco.

“WordPress is like Pringles, once you start, you just can’t stop” – Matt Mullenweg

WordCamp-San-Francisco-2014-Web-Hosting-Hub-Matt-Mullenweg
Matt Mullenweg learning some valuable cup stacking skills with Web Hosting Hub and InMotion Hosting.

Besides Pringles and other quotables from the keynote, it seems Matt could not stop playing our cup stacking game that  was a clear winner among the WordPress community. However, Matt was not fast enough to beat out Konstantin Kovshenin who won a pebble watch for his triumph at cup stacking with the fastest time. What does cup stacking have to do with hosting you ask? Nothing, nothing at all, we just like to have fun at our company and invite everyone else to have fun with us. In addition to the Pebble watch and our sponsorship, we gave away a Galaxy Tab 4 and our very popular 4 gig flash drive slap bracelets. These things are awesome, you can literally wear a Linux operating system on your wrist (wow, I have just totally dorked-out on you).

WordCamp-San-Francisco-2014-Web-Hosting-Hub-Swag
Some of our awesome swag this year. Just wait until next years swag!

In addition to the awesome swag and reveals about WordCamp USA next year, some 900 awesome people attended WordCamp San Francisco, including myself, Jason HongArtem Minayev and our founders Sunil Saxena and Todd Robinson. Not only did I realize once again how awesome WordPress and the community is, but I realized what a great industry I work in and how fortunate I am to work where I work and for possibly having the best bosses and leadership you could ask for from a company.

WordCamp-San-Francisco-2014-automattic
Fun times and networking at the Automattic after party.

It was also pretty awesome to go to the Autommatic after party to network with the founders of your company and to be able to meet the people you look up to in the world of WordPress. Even more awesome, was being recognized (…who, me?) The best part about it all is how friendly and real everyone is and this is why I left feeling very blessed and excited for the next WordCamp and to be a part of this company and contributing to WordPress.

 “WordPress now powers over 23% of  all websites” -Matt Mullenweg