How to Find and Use Long Tail Keywords For Traffic and Results

Keywords are an essential part of any SEO strategy, but they go beyond simple words. When researching keywords, you’ll always see those keywords with one or two words that have huge traffic numbers, and you’ll be tempted to target them for a slice of that volume.

There’s just one problem: the competition for those keywords is too high. You might as well be jumping into a pool full of sharks. Instead of targeting the simple keywords with huge volume, you should be targeting long-tail keywords that narrow down your focus and put your content in front of the right people.

Today we’ll take a look at the importance of long-tail keywords, and then I’ll show you some great tools for finding them so you can start writing content that reaches more people in a focused audience.

Long Tail Keywords: What’s the Big Deal?

Long tail keywords are specific keyword phrases that are three to four words in length. They define a very specific subject, product, or service. These phrases a hugely important because they are used by customers who are ready to buy. They have a very specific idea in mind for what they want, and they are using these phrases to find a place that sells what they are looking for.

Let’s say you have a food blog that shows people how to make gluten-free dessert recipes at home. You could try and shoot for a keyword like “dessert” or “recipes”, but what you’ll find is that these keywords could have high volume, and high competition right along with them.

Even if you did manage to rank for these one word keywords, you may find that your bounce rate is through the roof because people land on your site and say “gluten-free, I don’t want that!” You’ll be targeting a broad audience instead of a focused one. One of the big things you need to know before starting a blog, is how to find the right long tail keywords.

So, in essence, using long tail keywords affords you the following benefits:

  • Easier Rankings
  • Higher conversion rates
  • More indexed pages in Google

Using short keywords and small phrases can offer you a small piece of the entire internet. Targeting long tail keywords can give you a significant stake in a specific niche, and more profits as a result.

Once you’ve found one phrase, you can vary the wording and insert other relevant topics into it. Instead of “gluten-free dessert recipes” you could also do “gluten-free thanksgiving recipes.” Each phrase ranks for a targeted audience.

Now that you know why they’re important, it’s time to learn how you can find them.

3 Ideal Tools for Finding Long Tail Keywords

Seeking out long tail keywords is something any SEO team with any level of budget can do. In most cases, it’s totally free! Creating pages that target these specific keyword phrases will grow your business much fast than reaching for rankings on short, high competitive keywords.

Here are three tools that can help you find long tail keywords, and catch a glimpse of the ones your competitors are ranking for.

1. Ahrefs Position Explorer

Guests can only use this tool once per day, but the Ahrefs position explorer a great place to start when you’re trying to figure out where you stand and which competitors you should be looking at. Beyond a list of your top 10 competitors, you can also catch a glimpse of your top 5 organic keywords which looks like this:

This will help you see which keywords you’re already ranking for. This page looks the same for your competitors so you can see what’s working for them. Bonus points if you’re already using long-tail phrases. Notice the “personal blog post ideas” keyword. The website ranks #1 for this result. Sure, it has a lower search volume, but that #1 ranking is going to bring targeted traffic to the site.

2.  Google Keyword Planner

If you want something, odds are you’ll go to Google for the answer, so why not do that with your keyword research? The Google Keyword Planner is a phenomenal (and free) tool that you can use to find tons of long tail keywords for your next post.

Sign in and head to the “search for new keywords using a phrase, website, or category.” Here you can input the basic keywords you know apply to your niche. The results will show you other options, and plenty of options for long tail keywords. Let’s try our example from earlier:

You’ll notice that if you decide to run a PPC campaign with keyword phrases like these, they tend to cost a lot less per click than the higher volume (and more competitive) options.

3. Keyword io

If you’re looking for even more results, another free tool you can use is Keyword io. What I love about this tool is how diverse it is in providing results. Just searching “dessert recipes” gives me over 560 keywords, divided into various long-tail categories. That alone is huge! On top of that, I can download the full list to use at my leisure.

I can also view trends, top ranking pages for that keyword, and relevant terms that are similar in nature. All of this information is a gold mine for SEO professionals looking for not only long tails, but also their synonyms and close variants.

Making an account here is totally free and allows you access all of these features. Keep this tool handy in your blogger’s toolbox. I come back to this tool again and again to find all the resources I need for my long-tail keywords.

Final Thoughts

Trying to muscle your way into the world of SEO by targeting simple and short keywords isn’t worth the time or the trouble. Instead, bring targeted traffic to your site by seeking out specific and detailed long tail keyword phrases. Targeting these phrases is the secret to higher rankings, conversions, and results.

How do you find and utilize long tail keywords on your website or blog? Share your own tips in the comments below!

Get Blogging with WordPress & Web Hosting

Blogging is extremely popular these days. Many businesses and personal sites use it for various reasons & benefits. For businesses, blogging is a great way to keep customers engaged and allow them to interact as a community. In addition, it keeps fresh content on the site and helps to increase search engine optimization by encouraging traffic and incoming links.

The same holds true for personal sites that use their blogging as a means to make additional money with the use of pay per click advertising. Many personal sites also use blogging strictly as a means of entertainment, to write about interesting topics they wish to and share them with friends, family and any general public who stumbles upon them.

Most people use a CMS (content management system) for building and developing their blog. There are many CMS blogging platforms available, but the most popular one is WordPress.

Why Should I start Blogging with WordPress?

WordPress is a free, open source blogging software that is easy to set up, easy to use, and is highly customizable. Almost 25% of all websites on the internet use WordPress and is the recommended choice for blogs & even websites by many professionals. To get started blogging with WordPress, you’ll need to find a good web hosting company. Because so many people use WordPress, almost every web hosting provider should support WordPress.

What Do I Need to Get Started?

You’ll need to get web hosting and a domain name for before you start. Here at Web Hosting Hub, we offer award winning web hosting plans that all support WordPress and come highly recommended by professionals in the industry. How To Get Online, a popular educational resource for entrepreneurs & small business owners, have awarded us as a top choice for WordPress for 3 years in a row. You can also get your free domain name from us when you sign up with a hosting plan.

What to Look for in a Word Press Web Hosting Package

If you’re not interested in our own web hosting, there are a variety of other web hosting services out there. Finding a good WordPress web host will help you later on with the success of your blog. If you don’t have any blog set up and want to start from scratch, one-click installation is probably a selling point for you. This makes installation and set-up of the software incredibly easy. Some web hosts specialize in catering to the WordPress community and also offer additional free templates that you can choose from to set up your blog. You don’t need to have any experience with coding or graphic design you simply plug in the template by following the directions.

If you have an existing blog you will already know what resources you need. But if you are just starting out you may want to go with the smallest available package and make sure you can upgrade if you need to as you get more popular. Some other features you may want to consider include:

  • High Uptime Percentage – If you have a busy blog you do not want your blog unavailable to your viewers for prolonged periods. Personal sites may lose viewers when they cannot see your blog posts and it may cause a loss of revenue for businesses.
  • Robust Servers – While you may start off small if you have a topic that is interesting to people you may find that your traffic starts to grow. If you get to be too large, though, you may use a lot of the host server’s resources, causing degradation of services on your site as well as those sharing the server with you. Slowness on your site can leave viewers and customers frustrated causing them to leave.
  • Reliable and Fast Customer Support – If you ever do have a problem you want to be sure your needs are addressed as soon as possible so you can get back to business as usual quickly. If you have a host with a highly trained 24/7 customer service staff you will likely get your needs addressed quickly.
  • Good Reputation – One of the best ways to reduce the odds of a negative experience is to search for referrals. Look for other bloggers who have used the WordPress web host you are considering before committing to a package. If they have had a good experience with the host, odds are you will too because you are using the hosting space for similar purposes.

WordPress web hosting is a great way to accommodate your blogging needs. WordPress is the most common and most popular blogging software today. Because of this popularity many hosts concentrate on ensuring they cater to the WordPress community. Many web hosts offer affordable hosting with one click installs of WordPress. Other hosts have WordPress specific hosting plans that allow you to blog at an affordable rate.

Ready to Start Blogging?

Now that you know what you need to get started, the next step is to actually do it! Here is a helpful step-by-step tutorial on how to start a blog from HowToStartABlog101.com showing you just how easy it is to launch your own WordPress blog/site with our very own quality web hosting. Happy blogging!

 

 

Try Your Luck in our Giveaway of 5 Premium Themes

TemplateMonster gives our readership an exclusive opportunity to win ANY 5 premium themes from its enormous collection. The giveaway is targeted at owners of sites of almost any type, from online portfolios and stores to blogs and other news portals. If you are interested in such a cool offering, read this post to learn about the timeframe, prize details, and steps to take in order to participate in the giveaway. For your convenience, let’s check these points one at a time.

1. Timeframe

The giveaway is being held over a weekly period, beginning on June 23rd and ending on June 30th. As you see, the deadline will soon be here, so don’t delay your participation in this draw.

2. Prize

Each of 5 winners can pick one premium theme powered by ANY content management system and eCommerce platform, depending on the website type. As an example, here are quick links to various types of themes that you could choose from the TemplateMonster inventory.

  • Go to this page with 2,000+ WordPress themes meant for a wide range of business niches.
  • Click here to take a view of 1,800+ Joomla templates designed with the latest trends in mind.
  • Follow the link to look through 1,000+ PrestaShop themes for middle-sized web stores.
  • On this page, there are 500+ OpenCart templates for small-size web stores.

Keep in mind that these are just examples, and you can select themes powered by any other engine, e.g. Drupal, Magento, Shopify, WooCommerce, VirtueMart and many others. It’s up to you which one you choose.

3. Steps

  • Visit the official site of TemplateMonster and pick any theme that meets your needs in terms of functionality and visual aesthetics.
  • Mention the ID of the desirable theme in the comments section of this post. Check this example: “I want the theme #54045.
  • Write a valid email address to receive your notification in the comments section of this post. All posts are set to private and will not be shared with others.

TemplateMonster Overview

TemplateMonster is positioned among the leading developers of premium themes and, in fact, leaves most of them behind because of the multitude and diversity of their available designs. Launched in 2002, the company has built an extensive assortment of 30,000+ themes powered by different CMSs and platforms over 13 years, which means the choice is really extensive. To help you pick the most suitable design for your site, TemplateMonster’s marketplace is pre-built with filters. With their aid, you can sort themes out by the following criteria: category, functionality, ranking, compatibility, release date, style, and color scheme.

Examples of TemplateMonster Themes

Do you wonder what TemplateMonster offers to customers? Then, take a look at some of the company’s latest themes below.

Real Estate Agency WordPress Theme

Demo | More Info
First of all, let’s take a look at one of the WordPress themes available in the TemplateMonster inventory. It is tailor-made specifically for real estate agencies, land brokers, construction companies, and interior & exterior design firms. However, this responsive theme is totally customizable and can, therefore, be adapted to any other business field. With a full-screen slider and large image gallery, the design provides an effective showcase of projects. Pixel-perfect icons, blue color accents and polygon background can enhance the style of your website, while a blend of parallax, lazy load and hover effects can deliver a livelier interaction for the site visitor.

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Dufy Joomla Template

Demo | More Info
Dufy is a multi-purpose Joomla template designed in the flat style. With plenty of clean space and readable typography, it keeps everything simple and user-friendly. The template is easy to navigate due to a compact burger menu. Its categories come into view in the form of a sidebar on hover. The layout is divided into blocks, highlighting a lot of useful information, particularly services, team, blog post previews, testimonials, contact details and links to social profiles. Apart from the front page, this responsive template is also equipped with 4 standard and 11 extra pages (FAQs, Forum, Careers, History, Site Map, Pricing, etc). In that way, you will get everything you need for a ready-to-run site in one package.

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Styler PrestaShop Theme

Demo | More Info
Styler is an ultramodern PrestaShop theme for merchants involved in the beauty and fashion industries. Use it to enrich your website functionality with a lot of handy options, e.g. social login, Ajax search, product filters, multilingual support, sticky mega menu, font & color customizer, and tabs. The latter will keep your new, popular, best-selling and special products within easy reach on the front page. What’s more, a subscription newsletter popup would be a useful addition to any website focused on increasing conversion rates. As for the visual side of this responsive theme, it boasts large slideshows, banners, mega footer, and custom block flavored with a parallax effect.

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Existore OpenCart Template

Demo | More Info
Now check one of the latest OpenCart templates released by TemplateMonster. Existore is notable for parallax blocks with green buttons motivating customers to take action. Products are arranged in carousels that don’t occupy too much page space, but can still accommodate a lot of items. To indicate their status, you can make use of small badges and star ratings. Moreover, this responsive template is supplied with dropdown options keeping the layout cleaner, e.g. a currency converter, language switcher, and menu located on a sticky bar.

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In the end, we’d like to remind you one more time that the themes listed above are just examples of what you could win. If you need something different, you are free to choose anything from thousands of unique options. So, we are looking forward to your comment, along with the ID of the theme you would like to win! Best wishes from our team!

960,000 until the center!

960,000. In the context of having a conversation about the solar system – our solar system – what do you think that number represents.

Earths. That’s the number of Earths that fit into the sun! So, let us give you another number.

Unlimited. Isn’t that a number too? Well, atleast it contains numbers 😉  An endless amount of them. Unlimited is the “number” that dictates the space you get when you host with Web Hosting Hub. Why is that important?

Because we know that blogs grow. We know that traffic increases when you do the right things. We know that with time, good business ethics, you will be successful, and you’ll need the ‘unlimited’ room provided by your web hosting service to provide you the space to do so!

Web Hosting Hub has launched its Summer Solstice campaign to give your idea weight. To plug your idea into the Internet and let it reach boundless markets. We get that here! One day, that number, 960,000 will be the number of hits your blog, your eCommerce store, your website gets daily.

And that journey will….

starthere

Social Media strategies for Social Media Week 2015

Social Media. Do you still question if you need it or not? One way we like to  look at social media is as a set of tools rather than the foundation that your whole business relies on. Or perhaps it is the whole platform that your website relies on – fine. How then do you optimize your social media efforts to get the full force of traffic and share of voice?
These strategies and questions are an example of what is going to be presented on at Social Media Week this upcoming June 6th to 12th.
Try answering a few of these questions, and see the sub-questions that pertain to social media:

  •  New and potential customers – who are you looking to reach? On which social media channel?
    • How will you reach new customers?
    • How will you convert potential customers?
  • Do you have a “loyalty” strategy for current customers?
    • Which social media channels do you see yourself being the most useful on to build customer loyalty?
  •  What demographic are you aiming to target?
    • Will social media broaden the demographic? To who and how ?
  • What channels are your competitors on?
    • What are their strategies for social media

A suggestion:
1. Write out all social media channels (Facebook, pinterest, etc)
2. Find your competition on those channels
3. Answer for yourself what social media channel you have time to create content on
a. Who is your content targeting?
b. What questions does your content answer?
c. What advantage does your content on social media have over your competition?

Whatever it is, make sure that social media is an option that you consider while the growth of your website expands.

About Social Media Week
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Roll Up Your Sleeves for #DreamSmallBiz

we-can-do-it

More Than Dreaming: Small Business 

Sometimes. No, scratch that. Anytime you want good results, it comes down to rolling your sleeves up and getting down and dirty. Even with tighter budgets, limited staff and resources, small businesses have a spark in them that keeps them motivated. And continues to motivate them to dream and dream BIG!

This sentiment is shared this year by the Small Business Administration’s announcement of the “2015 National Small Business Week (SBW)” taking places from May 4th to May 8th. The theme of this year’s SBW is to “Dream Big, Start Small.” We couldn’t agree more!

Tag your business posts with #DreamSmallBiz &  #BizHUB to show your support for small business or if you’re a small business yourself!

Web Hosting HUB wants you to make your dream into a reality this week. The truth is that you’ve wanted to create your website for a while now. You’ve wanted to post about the proper new-age diet for tabby kittens, or create a small online shop to sell your hand made necklaces or maybe you have an idea for the next Facebook. But ideas stop at the door of reality when we realize the daunting task of all that starting a business entails.

Not with us. HUB has always been dedicated to getting ma’ n pa’ shops,  bloggers, and innovators online as seamlessly and affordably as possible. We start our partnership with our customers by making sure they take full advantage of our 24/7 U.S based support team; because if you’re not as versed in the concepts of operating a website, you’ll need a hand – and we’re here to give it to you.

So what are you waiting for? You have everything to gain by registering today and start building your online presence. You’ll receive more traffic, more authority within your industry and peers, and you’ll have somewhere to refer customers that you meet at events and trade shows.

Don’t wait – success never does.

Web Hosting Hub Featured on Top10Inaction

Dun-duh-duh-dunnn! (You’ll have to imagine your own triumphant music)

Take a moment out of your day to check out Web Hosting Hub’s listing on http://top10inaction.com/web-hosting/

Isn’t that awesome? A company such as ours that started out specializing in small personal shared hosting can be listed as one of the best hosting companies around? Trust me, it was hard fought and hard won.

I have been working for Web Hosting Hub from its creation, and over the years we have worked to put our customers first in every way. There have been a lot of recent changes, like our new flexible hosting plans that let you get the power you want and need without requiring a full server upgrade, or just recently this month, the launch of our new website!

Though not one of the biggest hosting companies out there, we at Web Hosting Hub take great pride in our efforts to provide the best quality hosting services available. We believe in giving you the most bang for your buck, and as such we offer a variety hosting plans at fantastic prices. You have 3 plan levels to choose from; from the Spark to get you started, the Nitro which is perfect for small businesses, and Dynamo, designed for more dynamic sites. (See what we did there?)

Our plans offer more flexibility than most shared hosting packages available with other companies. Pick the level of hosting you need without worry because all of our plans come with our amazing US Based Support Team and reliable uptime and services.

All of these changes and improvements to our plans and services have been for you, we keep our customers in mind, so I think it’s only fair to say thank you to our loyal customers, and to our new customers too. It is for you that we have pushed the envelope of web hosting service, and we know it is through you that we are successful.

So, thank you, everyone, for your part in getting us here, we will only continue to improve in the future and it’s great that http://top10inaction.com/web-hosting/ has picked up on our diligence to deliver the best quality hosting and customer service in the market.

Why You Need A Website

responsive websiteIt’s 2014 and you don’t have a website (gasp! let me catch my breath). Maybe you don’t see the full value of owning a website or the need, but I’m here to tell you why you need a website from a professional standpoint. If you’re a student, business owner, or a working professional, then you make up a majority of the adult population and you need a website. I can’t stress it enough… which I think you can tell. There is no excuse as to why you shouldn’t have a website in 2014 and I will lay them out for you. The first thing that comes to mind, is that it’s an opportunity to make money and a lot of people are making money online.

If you want to make money and you’re a business owner, it would behoove me as to why you would not invest a little bit of money and sometime into a website that has little overhead cost, but that will expose you to potential new customers. Imagine if you will, that you are an interior designer and I was looking for your services, how would I find you? By word of mouth? Sure I trust my friends and family, but I (and I’m sure you would too) would jump online and do a little research. Imagine if you were not online, then how would I ever find what my friends and family told me about you as an interior designer? If I can find something, what is it going to be..? And this brings me to the next point as to why you need a website and that is that your name is a keyword.

Whether you like it or not, your name is a keyword and what shows up from an internet search can either have a positive or a negative results for you. We all know that you need to take everything you read online with a grain of salt, but why sit by and allow other to define your story; to define your brand? Instead of allowing others to define your story or brand through review sites and social media, why not change the conversation to focus on what you want the world to be talking about? If you had a website that you optimized to show up in the search results, then I would have seen your side of the story and not just what someone said on a third party website like Yelp. We all “Google” people for whatever reasons and one reason might be that you are an employer, which brings me to the next point as to why you need a website and that is to control your story.

keywordPerhaps you are in your final year of university or maybe it’s time to take that next step in your career and you start applying to graduate schools or to potential new employers. How do you plan to get there and wouldn’t you want to influence your chances of landing that dream job or graduate program at the top school of your choice? You have probably figured out where I am going with this by now and that is that people/customers/employers will research you online and what they find will either have positive or negative consequences for you. Let’s say none of your competitors or anyone has posted anything negative about you and that you have no online foot print… what then is that saying? Having a background in research, it would say one of three things to me; (i.) either you don’t exist, (ii.) you don’t know how to use the internet or you really hate the internet and (iii.) you have cleaned house and are hiding something. Either way, these conclusions are not in your favor and more the reason as to why you need a website from a professional standpoint.

With a website you can tell the world who you are and what you are all about. You are able to help shape the story people find when they research you and that alone is enough reason as to why you need a website. Besides being able to shape, manage and/or control your public image online to potential new customers or employers, you also have the ability to monetize your website’s content. Whether you do it with: Google AdSense, various affiliate programs (we have a great one that you should check out), sponsored post or you simply wanted to learn how to start a blog, your website has the potential to make you money. So, why let other people tell your story and third party sites like Yelp or Facebook make money off it, when you can? In my professional opinion, this reason enough as to why you need a website.