3 Ways to be Successful in Email Marketing

Web Hosting HUB was at the 5th Annual Constant Contact event for Small Business Week this May 2015. We attended a lot of the workshops and had a booth set up for the over 1,000 small business attendees. A lot of the questions we got had to do with the steps following the registration of a website with a hosting company, as well how one should go about promoting their business. Given that the event was hosted by Constant Contact and a lot of the workshops had to do with content and email marketing, we’d like to share with some tips on email marketing for new and established businesses.  Here is our list of ‘3 Ways to be Successful in Email Marketing.’

1)  Start Small

There is no reason why you should be confined to the idea that email marketing works when you have thousands of emails on your list. Just 10 emails is enough to start on your email marketing journey. Why? Because those are 10 people that opted in to receive messages from you concerning deals or your content. That doesn’t mean stop growing your list – but by no means do you have to wait for a threshold of numbers before you start emailing your list.

Starting small allows for you to be short, concise, personal and to the point.

2) Be Useful

A lot of articles mention “To be successful you need to be useful.”  Yeah – go figure. How about some strategies?

  • Add an infographic
  • Send lists with expert advice
    • Depending on your industry, send tips that will be useful and help your clients
    • If you sell leather bags – send them “ 4 Ways to Prolong your Leather”
  • Offer web links to useful websites
    • TIP: link to your blog if you have useful content
  • Offer a Q&A via Survey
    • Sometimes members on your list have opinions, suggestions, and questions. Just send out a simple – “Howdy! How what do you think about this?”
    • This makes you better informed, and allows for your customers to tell you what they want

3) Have a Theme

Think of a tool. Craftsmen didn’t invent the wrench because they were bored. They created it because it was useful, and served a purpose. The same thing applies in your email marketing campaign. You need to have a theme for your campaign, and each one should be different.

The best way to break down purpose and theme is to first think of holidays, events, and geography. By inserting your campaigns with these three elements you cover a broad spectrum of space throughout the year.

If you’re emailing because of a discounted deal – say so. If you’re emailing to send your customer list a great article of tips – say so. Just have a purpose behind each campaign otherwise you’ll be crowding your monthly newsletter with content that will never get your users passed the subject line.

 

 

Roll Up Your Sleeves for #DreamSmallBiz

we-can-do-it

More Than Dreaming: Small Business 

Sometimes. No, scratch that. Anytime you want good results, it comes down to rolling your sleeves up and getting down and dirty. Even with tighter budgets, limited staff and resources, small businesses have a spark in them that keeps them motivated. And continues to motivate them to dream and dream BIG!

This sentiment is shared this year by the Small Business Administration’s announcement of the “2015 National Small Business Week (SBW)” taking places from May 4th to May 8th. The theme of this year’s SBW is to “Dream Big, Start Small.” We couldn’t agree more!

Tag your business posts with #DreamSmallBiz &  #BizHUB to show your support for small business or if you’re a small business yourself!

Web Hosting HUB wants you to make your dream into a reality this week. The truth is that you’ve wanted to create your website for a while now. You’ve wanted to post about the proper new-age diet for tabby kittens, or create a small online shop to sell your hand made necklaces or maybe you have an idea for the next Facebook. But ideas stop at the door of reality when we realize the daunting task of all that starting a business entails.

Not with us. HUB has always been dedicated to getting ma’ n pa’ shops,  bloggers, and innovators online as seamlessly and affordably as possible. We start our partnership with our customers by making sure they take full advantage of our 24/7 U.S based support team; because if you’re not as versed in the concepts of operating a website, you’ll need a hand – and we’re here to give it to you.

So what are you waiting for? You have everything to gain by registering today and start building your online presence. You’ll receive more traffic, more authority within your industry and peers, and you’ll have somewhere to refer customers that you meet at events and trade shows.

Don’t wait – success never does.

Why You Need A Website

responsive websiteIt’s 2014 and you don’t have a website (gasp! let me catch my breath). Maybe you don’t see the full value of owning a website or the need, but I’m here to tell you why you need a website from a professional standpoint. If you’re a student, business owner, or a working professional, then you make up a majority of the adult population and you need a website. I can’t stress it enough… which I think you can tell. There is no excuse as to why you shouldn’t have a website in 2014 and I will lay them out for you. The first thing that comes to mind, is that it’s an opportunity to make money and a lot of people are making money online.

If you want to make money and you’re a business owner, it would behoove me as to why you would not invest a little bit of money and sometime into a website that has little overhead cost, but that will expose you to potential new customers. Imagine if you will, that you are an interior designer and I was looking for your services, how would I find you? By word of mouth? Sure I trust my friends and family, but I (and I’m sure you would too) would jump online and do a little research. Imagine if you were not online, then how would I ever find what my friends and family told me about you as an interior designer? If I can find something, what is it going to be..? And this brings me to the next point as to why you need a website and that is that your name is a keyword.

Whether you like it or not, your name is a keyword and what shows up from an internet search can either have a positive or a negative results for you. We all know that you need to take everything you read online with a grain of salt, but why sit by and allow other to define your story; to define your brand? Instead of allowing others to define your story or brand through review sites and social media, why not change the conversation to focus on what you want the world to be talking about? If you had a website that you optimized to show up in the search results, then I would have seen your side of the story and not just what someone said on a third party website like Yelp. We all “Google” people for whatever reasons and one reason might be that you are an employer, which brings me to the next point as to why you need a website and that is to control your story.

keywordPerhaps you are in your final year of university or maybe it’s time to take that next step in your career and you start applying to graduate schools or to potential new employers. How do you plan to get there and wouldn’t you want to influence your chances of landing that dream job or graduate program at the top school of your choice? You have probably figured out where I am going with this by now and that is that people/customers/employers will research you online and what they find will either have positive or negative consequences for you. Let’s say none of your competitors or anyone has posted anything negative about you and that you have no online foot print… what then is that saying? Having a background in research, it would say one of three things to me; (i.) either you don’t exist, (ii.) you don’t know how to use the internet or you really hate the internet and (iii.) you have cleaned house and are hiding something. Either way, these conclusions are not in your favor and more the reason as to why you need a website from a professional standpoint.

With a website you can tell the world who you are and what you are all about. You are able to help shape the story people find when they research you and that alone is enough reason as to why you need a website. Besides being able to shape, manage and/or control your public image online to potential new customers or employers, you also have the ability to monetize your website’s content. Whether you do it with: Google AdSense, various affiliate programs (we have a great one that you should check out), sponsored post or you simply wanted to learn how to start a blog, your website has the potential to make you money. So, why let other people tell your story and third party sites like Yelp or Facebook make money off it, when you can? In my professional opinion, this reason enough as to why you need a website.