Social Media. Do you still question if you need it or not? One way we like to  look at social media is as a set of tools rather than the foundation that your whole business relies on. Or perhaps it is the whole platform that your website relies on – fine. How then do you optimize your social media efforts to get the full force of traffic and share of voice?
These strategies and questions are an example of what is going to be presented on at Social Media Week this upcoming June 6th to 12th.
Try answering a few of these questions, and see the sub-questions that pertain to social media:

•  New and potential customers – who are you looking to reach? On which social media channel?
  • How will you reach new customers?
  • How will you convert potential customers?
• Do you have a “loyalty” strategy for current customers?
  • Which social media channels do you see yourself being the most useful on to build customer loyalty?
•  What demographic are you aiming to target?
  • Will social media broaden the demographic? To who and how ?
• What channels are your competitors on?
  • What are their strategies for social media

A suggestion:
1. Write out all social media channels (Facebook, pinterest, etc)
2. Find your competition on those channels
3. Answer for yourself what social media channel you have time to create content on
a. Who is your content targeting?
b. What questions does your content answer?
c. What advantage does your content on social media have over your competition?

Whatever it is, make sure that social media is an option that you consider while the growth of your website expands.

About Social Media Week
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.