If you're trying to bring the internet traffic HERE using an A record, then you need to create the corresponding subdomain here in the cpanel - under domains.
A Cname is an alias. So, if you want to refer to a subdomain with a different URL, you would create that CNAME.
For example, if you're trying get people to go to xyz.com/sub1/ but you want to use the word calendar instead. The resulting URL would be calendar.primarydominname.com.
Here's a much more thorough explanation of building a CNAME:
How to create a CNAME
If you have any further questions, please contact technical support or leave a comment at the bottom of the page.
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