You can indeed run a blog in a separate directory from your main website, and then link to that blog from your main website as well.
Probably the easiest option would be to install WordPress using Softaculous. For this all you would need to do is start up the installer in cPanel, then just tell it to install to the blog directory on your website.
To add a link to this blog from your main site, you would simply need to add a link like this in your menu:
<a href="http://www.envirosafepr.com/blog">My Blog</a>
WordPress works great with SEO out of the box, just make sure that you setup WordPress Permalinks for search engine friendly URLs. Then also make sure as you're writing your blog post that you give it a descriptive title and be sure to mention the keywords that you're targeting within your blog post.
Please let us know if you had any other questions at all.
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