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Analyzing the data from your ecommerce website is extremely important in that you use it to make your business decisions to improve your bottom line. One of the tools that you can add to OpenCart for this purpose is Google Analytics. This application is a free program that provides a wealth of information that can help you understand your web traffic. However, one of the limitations for using Google Analytics in Opencart is the fact that it can only be used in a single store. If you are managing multiple stores, then you will need to setup the multi-store extension first. If you are seeking to setup the extension for only one store, go to Setting Up Google Analytics in OpenCart 1.5. The following article explains how to install and configure the MultiStore Google Analytics extension in OpenCart 1.5.
The Google Analytics plug-in that we will be using is the free Multistore Google Analytics version (1.10) that can be found on the OpenCart Extensions download area. Before you begin the installation of an OpenCart extension, please review this checklist:
Completion of the Google Analytics installation allows you to track the web stats for this store. If you have multiple stores, the data is saved separately, but still visibly tracked in your Google Analytics account. For more information on using Google Analytics, please go to Google Analytics Home page.
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