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In general, the first step after installing OpenCart would be to make sure that your store is being properly identified. Making sure that these settings are put into place will enable you to get an early start on identifying your store on the internet. There many more items that can be set in this section of the OpenCart administrator, but we will only cover a few to start.
Here's how to get to those settings:

Store Name
Store owner
Address
Email
Telephone
FAX
Note that the red starred items (store name, store owner, address, email and telephone) are required fields.

If you are interested in a more complete solution to the initial display of your site while you create it, you may be interested in using the "Maintenance mode" extension. This will allow you to setup an "Under Construction" page. You can find that information here:
OpenCart extensions - Maintenance Mode
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