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Search Engine Optimization (SEO) is a technique used to help search engines find web sites and pages in the internet. When you optimize for search engines, you are making it easier for something to be found. OpenCart is structured in such a way that all of the pages can be indexed and identified so that they can be searched. The identification information is provided through the Meta Description, Meta keywords and finally the unique SEO keyword. The following article shows how to optimize the products in the catalog for search engine opimization using the OpenCart 1.5 interface.
First, remember that everything we're doing is an attempt to make it easier for search engines (e.g. Google, Bing) to find our web page. Before we begin this tutorial, let's discuss a few terms and try to describe these terms so that they are more easily understood when discussing it in the context of search engine optimization:
Meta tags - are text used to describe the page that you are creating for your product. In OpenCart, the meta tags are the meta tag description and the meta tag keywords. The meta tag description is a short description (typically 160 words or less) that summarizes the page. This information is very often used to represent your page in the search engine. Let's look at a sample search to identify meta tags:
For example: Let's say you searched for "Cows". An example of the Meta description would be the short sentence found under each search result on the page. For instance, the first result from a Google search would be:
Search engines are continually evolving the algorithms they used to identify and rank the items that people continually search for on the internet. In general, people will try to take advantage and believe that they can "cheat" the system and make their content stand out from the rest. Overuse of keyword terms (called key-word stuffing), quick but poor content presentation, out-of-context text descriptions/terms are a few of the ways that people will try to break the system. Search engine programmers are very aware of this, and the best way to make your content stand out is to get it out onto the internet as soon as possible, make your content relevant to what people are looking for, and provide the most succinct information that you can provide for that subject. Length of information does guarantee placement of your product at the top of the search results page. Being most relevant, keeping the content up-to-date, and having genuine human interest will guarantee you a high level of success for your web pages. OpenCart keeps your search engine criteria simple and to the point.
Search Engine Optimization is a necessity for all store owners so that their products can be found in the store front when a customer is using a search engine such as Google, Yahoo!, or Bing. Not providing this information could result in lost business that may otherwise become a paying customer for your product(s). Use Search Engine Optimization to keep your content descriptive, timely, and relevant and your products will be much easier to find than competitor who has neglected SEO on their product pages.
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|1.||Changing the SEO keyword for the Information Page in OpenCart 1.5|
|2.||How to enable SEF URLs in OpenCart 1.5|
|3.||Adding/Editing the Meta tag description and keywords in Opencart 1.5|
|4.||Setting SEO keyword for a category name in OpenCart 1.5|
|5.||How to add the meta description to the product in OpenCart 1.5|
|6.||Setting the Meta Tags for a Product in OpenCart 1.5|
|7.||How to add product tags in OpenCart 1.5|
|8.||How to Use Product Feeds in OpenCart 1.5|
|9.||Optimizing Product Pages for SEO in OpenCart 1.5|
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