There are several ways to do it. Primarily, you can make re-directs. But anytime you make a unique name that must be resolved on the internet, you will need to register the name. For example:
If your domain was domain.com and you wanted to refer to it with domainb.com, then you would need to register domainb.com in order for it to be recognized on the internet.
You can also use re-directs with subdomain - for example, if you're using pets.com/leashes and you want create an alternate, you can create another domain/subdomain to re-direct to the same location (you can find re-directs in your Cpanel under Domains).
I hope that helps. You can easily register new domains and check for their availability using the AMP interface where it says DOMAINS.
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